Tips and Ideas For Growing Your Business

At Pinnacle&Co. we want to add value to your business, help you grow and succeed. If you’re looking for advertising, marketing, website and creative ideas to improve your business, you have come to the right place.

Let us know which blogs you find valuable, or if there’s an area you’re struggling with where we can shed some light. If you have any questions or want to know more about any of the topics we blog about, give Pinnacle&Co. a call.

  • 20 Years today!

    We are celebrating like a 20 year old!
    Pinnacle&Co. has hit the big 20. And what a truly special journey!

    So how did Pinnacle Design (as it was called back then) start…

    In late 1997 Phillippa door knocked many, if not all Advertising Agencies looking for work.
    She had been fired multiple times with broken legs, glandular fever, etc. This

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  • Sweet Deal Bares Fruit For Our Funkiest Client

    Are your marketing efforts delivering results? Are you strategically targeting your customers and getting a return on your investment?

    “We were spending a lot of money on radio and Facebook promotions, but it was hard to judge the results,” says Funky Pumpkin Co-Director Laura Jory. “We were new to the business and we didn’t know our customers, or where they …

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  • Random Acts of Kindness

    True success comes from what you give, and at Pinnacle&Co. we are fortunate to be in a position where we can give back to our community.

    Pinnacle&Co. proudly sponsors Pay It Forward, a not-for-profit organisation who organises Random Acts of Kindness Day. We regularly provide design and marketing solutions for local groups like Pay It Forward who need a little …

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  • Your content marketing strategy should be like a good workout – Regular!

    Exercising every now and again is no way to get fit or lose weight. In the same way, we know that ad hoc marketing campaigns deliver ad hoc results. At Pinnacle&Co we want to see you achieve measurable success and growth by keeping you.

    Here are three simple ways to create your own marketing strategy. If you’re regularly taking care …

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  • Our strategic approach to business.

    What’s in a name? Does your company name define your business? Under a different name, would you still be you?

    Recently a client asked us if we had changed our name because we’d partnered with another company, and the answer is ‘Yes we have. You!’

    Believe it or not, we’ve been working on the decision to become Pinnacle&Co. since last …

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  • Reaching your target market

    Is your target market driven by details, or driven by trust?

    As you’ll often see that doing strategic branding, it is the simple that wins over and over each time.
    This is true when it comes to touching base with your target audience. Don’t complicate things!

    We aren’t saying that there isn’t an exception to every rule, but mostly we …

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  • Are you still confused by smartphone friendly websites

    Education is exciting to some, but scary to others, so we will try to make this painless! In a nutshell, smartphone friendly “responsive” websites have been around for around 3+ years now. 93% of all website users will use a mobile device first. So if your website is not smartphone friendly then they may click off your website as fast …

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  • Launch!

    As you may be aware, we have had so much fun and excitement and change going on behind the scenes. We have been working with professionals and talking with our clients and staff. This has helped us shape the next exciting stage of our journey together.

    We’re so excited to refresh, rebrand and relaunch ourselves as your new strategic creative …

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  • Effort Versus Results

    You know the saying if you do what you’ve always done, you’ll get what you’ve always got!

    Another great saying, there are many ways to skin a cat (sorry cat lovers!).

    Both of these sayings are talking about what else could you be doing to help the success of your business? So how much of an effort do you need …

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  • How important is your branding to your success?

    Do you go to work in your old clothes? Holes in them, stained? Etc. We didn’t think so… take pride in your brand as you would wear it with pride!

    Trust us, we’ve heard it all. You’re super busy, so don’t need an amazing website? In fact you think even having a broken website is fine! Or it’s still behind …

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