Tips and Ideas For Growing Your Business

At Pinnacle&Co. we want to add value to your business, help you grow and succeed. If you’re looking for advertising, marketing, website and creative ideas to improve your business, you have come to the right place.

Let us know which blogs you find valuable, or if there’s an area you’re struggling with where we can shed some light. If you have any questions or want to know more about any of the topics we blog about, give Pinnacle&Co. a call.

Your strategic promotion plan: don’t leave home without it.

Proper planning and preparation prevents p*ss poor performance. Those mess sergeants knew what they were talking about, and this famous adage can apply to advertising just as easily as it does to the battlefield. Marketing isn’t about throwing stuff at the wall to see what sticks. It requires research, data analytics and planning. Paying for … Continued

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The Power of Networking: Unlocking Opportunities for Business Growth

Networking often conjures up images of crowded events where professionals engage in animated discussions while some watch from the sidelines, feeling a bit out of place. If you’re an introvert or simply hesitant about approaching strangers, you’re not alone. Many share this sentiment, but pushing past this initial discomfort can open the door to positive … Continued

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The Circle of Advertising

The Circle of Advertising represents a partnership that goes beyond simple collaboration. This partnership is more than just working together; it’s about becoming a team with shared goals. Here at Pinnacle&Co., we don’t just work for you; we work with you. Once you entrust us with your campaign, we are in it together, playing our … Continued

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Success: it’s different for everyone

We want to know what success looks like to you: are you happy if you’re just getting by, or do you feel your business could benefit from a greater client base? Are your customers positively engaging with you or are they switching off? Maybe you need to engage more on social media, or conversely, what … Continued

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We do the heavy lifting for you

For the last couple of years, Phillippa and Chic at Pinnacle&Co. have been immersed in the Lift Practical Business Building & Mentoring Programme, beginning in 2022 and culminating in a Lift Masterclass in 2023. This year, they are undertaking the Lift Mastery Class with Louise Neville, their Accountant, and her clever staff at Accounting Solutions … Continued

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Website Essentials for a Lasting Impression

Your website has one chance to make a good impression, don’t waste it. Imagine you are thinking of hiring a company and when you arrive to check them out in person you struggle to open the gate before tripping over a rusty kid’s trike that has been left on the footpath. The paint is peeling … Continued

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Do you ever think about why you are in business?

Not just on those challenging days when everything seems to go wrong, but in the broader context of your marketing strategy. We’re talking about the “Why” of your business, a crucial element in creating unforgettable brand stories that resonate with your customers and keep them coming back for more. After years of helping businesses like … Continued

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Community-minded business is good business

We’ve all been there, getting lost in the day-to-day running of your business and the challenges this can bring.  But your business does not operate in a vacuum, you operate in a community, and you are probably located in a town or city, which means you are part of a larger community. Have you ever … Continued

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Trust, Quality & Measurable Results

It’s SO important to measure the success of your investment in marketing and advertising! Pinnacle&Co. truly values the trust our clients place in us – our priority is ensuring that we deliver quality work and measurable results. A recent example of how Pinnacle&Co. did that, is our website content and SEO (Search Engine Optimisation) work … Continued

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Unique, Custom-built Websites: not Themes!

To fast-track success for our clients, all Pinnacle&Co. websites and e-commerce stores are custom designed and built. ‘Custom-built’ means that we don’t use existing, off-the-shelf Themes. We’re very proud of the superb websites we create and hand-on-heart, believe they’re the best websites for our clients. Made right here Our custom websites and e-commerce stores are … Continued

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Unleash your growth potential

Innovative lead generation techniques, using our customised business development strategies.  Our team at Pinnacle&Co. has the expertise, strategies, and proven track record to help clients effectively navigate the competitive landscape and unlock untapped opportunities. However, sometimes it takes “thinking outside the square” to come up with what could be thought of as the logical answer. … Continued

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Getting Results: it’s the HOW, not the What

With marketing and advertising, what you do, often isn’t as important as HOW you do it. Whether you’re taking your first steps as a business, or you want to ‘bust through some walls’ and take your business to the next level, Pinnacle&Co. will show you how to get not just results, but measurable results. This Post is an overview … Continued

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