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We have all heard that saying “If you fail to plan, you plan to fail”. Whether it’s the New Year or any other time of the year. We know how to conduct business. We’ve been in business for 25 years (when we wrote this for you), riding all kinds of waves. There are, however, ways … Continued
Paper might just seem like a piece of paper. You can write on it, screw it up, maybe make a paper aeroplane, and that’s about it? Well, did you know that a piece of paper can cut through wood when set up correctly? Defining the ‘why’ of your business is a little like you setting up the … Continued
Have you invested heavily in your website and now, a few years down the track, you’re wondering where all the leads have gone? You are not alone. Some web design companies think that making something look pretty is the answer to selling more. But they are wrong. There is so much more to it than that. … Continued
GET YOUR MESSAGES UNDERSTOOD. You know that classic book, The Little Prince? It says that “language is the source of all misunderstandings.” These are very wise words, if you see that often people’s messages are never 100% understood the way we want them to be taken. It’s hard to transform our words and express them … Continued
Okay, let’s say you need a new roof, but you have no idea where to start. You go to Google and search for “roofing Christchurch”. And first off the blocks, you’ll see DCM Roofing. The number one result. And if you use another search engine, you’ll also find that DCM Roofing comes up as the number one result for nine … Continued
Have you got a plan? We’ve noticed a significant knowledge gap for small to medium-sized business owners when it comes to Facebook marketing. Often, they’re just not aware of how much Facebook can help their business or how to use it to their advantage. With 1.9 billion active daily users, Facebook is a marketing channel … Continued
We build fabulous websites. We get you ranked in Google. We know how to hit gold with clever and effective Google Advertising. But it’s not just an art for us. It’s also a science. We provide data to back up our creativity, so we know that we’re good. We generally get 35-55% readership rates on … Continued
If you’re in business, you’ll probably know by now that the days of operating solely for profit are gone. Yes, profit is still important, but at Pinnacle&Co, we believe that if you give consideration to the community, the environment, your society and human rights, you’ll reap the benefits, both personally and within your business.
HAVE YOU BEEN WONDERING? What communities could you support and help to thrive? Our champion Phillippa and her team at Pinnacle&Co. make giving back part of their everyday values. Yes, we create awesome websites and offer total marketing solutions and that really gives us a buzz. Add to that what we do to support our … Continued
Many people are sceptical or even afraid of this innovative new direction that business communication has taken. At Pinnacle&Co. we’ve embraced it as the latest stop of the information highway express. Phillippa Jacobs has totally immersed herself in every aspect of social media. These interactive two-hour seminars are held once or twice every month at … Continued