Tips and Ideas For Growing Your Business

At Pinnacle&Co. we want to add value to your business, help you grow and succeed. If you’re looking for advertising, marketing, website and creative ideas to improve your business, you have come to the right place.

Let us know which blogs you find valuable, or if there’s an area you’re struggling with where we can shed some light. If you have any questions or want to know more about any of the topics we blog about, give Pinnacle&Co. a call.

Unleash your growth potential

Innovative lead generation techniques, using our customised business development strategies.  Our team at Pinnacle&Co. has the expertise, strategies, and proven track record to help clients effectively navigate the competitive landscape and unlock untapped opportunities. However, sometimes it takes “thinking outside the square” to come up with what could be thought of as the logical answer. … Continued

Read

Getting Results: it’s the HOW, not the What

With marketing and advertising, what you do, often isn’t as important as HOW you do it. Whether you’re taking your first steps as a business, or you want to ‘bust through some walls’ and take your business to the next level, Pinnacle&Co. will show you how to get not just results, but measurable results. This Post is an overview … Continued

Read

Is in-house Marketing a good idea?

Is changing to in-house Marketing a good idea or not, for businesses? Before we delve into this, if you didn’t get a chance to read our March Blog Post: ‘Marketing in Uncertain Times: 10 Free Tips’ – it’s well worth a read if you, your business or organisation are wondering whether to: cut back or … Continued

Read

Marketing in uncertain times

Worried about 2023? Pinnacle&Co. helps businesses and organisations grow and succeed. Part of that is ongoing communication, to help address challenges you may face.   Are you/your company or organisation, wondering whether to: We understand people’s need to protect their business. However, when it comes to marketing, Pinnacle&Co. always recommends that you hold your ground. … Continued

Read

Quality Photography Wins Every Time

At Pinnacle&Co. we pay attention to every detail – including the photos clients use in their advertising and marketing. Not every photo is worth a thousand words though! Stock or Custom, when it comes to photography for advertising and marketing, quality photos win every time. Whether we source and buy Stock photos from photo libraries, … Continued

Read

CRM – get started on your business future today! 

If you’ve worked with us at Pinnacle&Co., you’ll know we’re big fans of CRM (Customer Relationship Tool). We’ve had one since around 2014 and couldn’t live without it. It is a low cost to your company, but it is likely to add the most value. The purpose of a CRM in office management is to … Continued

Read

The Secret Formula

We have all heard that saying “If you fail to plan, you plan to fail”. Whether it’s the New Year or any other time of the year. We know how to conduct business. We’ve been in business for 25 years (when we wrote this for you), riding all kinds of waves. There are, however, ways … Continued

Read

Top 3 reasons why the ‘why’ is so important

Paper might just seem like a piece of paper. You can write on it, screw it up, maybe make a paper aeroplane, and that’s about it? Well, did you know that a piece of paper can cut through wood when set up correctly? Defining the ‘why’ of your business is a little like you setting up the … Continued

Read

5 ways to make your website perform

Have you invested heavily in your website and now, a few years down the track, you’re wondering where all the leads have gone? You are not alone. Some web design companies think that making something look pretty is the answer to selling more. But they are wrong. There is so much more to it than that. … Continued

Read

It’s the How, not the What

GET YOUR MESSAGES UNDERSTOOD. You know that classic book, The Little Prince? It says that “language is the source of all misunderstandings.” These are very wise words, if you see that often people’s messages are never 100% understood the way we want them to be taken. It’s hard to transform our words and express them … Continued

Read

Proof that SEO is worth the investment

Okay, let’s say you need a new roof, but you have no idea where to start. You go to Google and search for “roofing Christchurch”. And first off the blocks, you’ll see DCM Roofing. The number one result. And if you use another search engine, you’ll also find that DCM Roofing comes up as the number one result for nine … Continued

Read

Digital marketing strategies for Christchurch businesses

In the vibrant market of Christchurch, digital marketing is not just a tool but a necessity for businesses aiming to thrive in the digital age. With the right strategies, your business can significantly enhance its online presence, reach more customers, and achieve substantial growth. The digital marketing landscape in Christchurch Christchurch’s unique business environment demands … Continued

Read