Tips and Ideas For Growing Your Business

At Pinnacle&Co. we want to add value to your business, help you grow and succeed. If you’re looking for advertising, marketing, website and creative ideas to improve your business, you have come to the right place.

Let us know which blogs you find valuable, or if there’s an area you’re struggling with where we can shed some light. If you have any questions or want to know more about any of the topics we blog about, give Pinnacle&Co. a call.

Opportunity Knocks!

Don’t not answer the door! For those who know me and know me well! You will know under times that we are faced with at the moment that will often bring out the best in a person/people and their companies! And I do tend to thrive or rebel when times get tough. What’s been happening at Pinnacle? We … Continued

Read

Facebook…the modern letterbox

Facebook is the modern letterbox. What do we mean by modern letterbox? It wasn’t that long ago that we got letters/flyers/promotions in print in our mailbox nearly every day. That often people put up a “no circulars please” or “no junk mail”. It was a place we collected mail when we got home, we posted mail … Continued

Read

Support New Zealand, Support your clients, Look after yourself

It is so important at times like this that you keep your business going as smoothly as possible. “We are all in this together” – is smart wording, but true.This has been an extremely challenging time and more is yet to come as we know.  But pulling together to help other’s businesses, think about our staff, friends, family, and … Continued

Read

Communication! 22 years on!

December 12th, 1997! If we look back only 22 years we see just how much things have changed in the advertising world.  There was no social media! What? Can you imagine life without that!? There was a fax machine! There were calendars on the wall, not on your phone and certainly not on your watch, … Continued

Read

Effective Advertising

People are so over advertising! – This statement is true to a point.  Though to be more exact, people are over the traditional types of advertising we have all endured for the past few decades, granted there have been some high-points, and we can all describe an advertisement that pulled on our emotions and persuaded us to … Continued

Read

Good branding starts one of the basics.

It’s one of the least thought about, but probably most important elements of your business’s brand presence, your customers may come in contact with these little beauties on a daily basis, so getting them right is important – your printed and digital stationery. Well designed and printed stationery is a tried and true method to project professionalism … Continued

Read

Finding your best business voice.

So you have your shiny new logo, your website is redesigned and your vehicles and stationery look fantastic and are easily recognisable as your brand – but what if someone put their thumb over your logo and only read the content on your website or your company brochure. Would your brand still be recognised, or would you … Continued

Read

Good branding starts with one of the basics.

It’s one of the least thought about, but probably most important elements of your business’s brand presence, your customers may come in contact with these little beauties on a daily basis, so getting them right is important – your printed stationery.  Well designed and printed stationery is a tried and true method to project professionalism and … Continued

Read

Social Media benefits for using it for your business

It can be quite overwhelming where to start or if to start going down the social media path in your business. Let’s break down some thoughts for you.  So which platform is for you? Facebook? Instagram? Twitter? LinkedIn? Snapchat? It comes down to the more you know your target audience the better, but it also comes … Continued

Read

Measuring and recording your advertising is essential…

One of the keys to a successful business is to know where your work is coming from. Get excited about how business can be measured, as there is nothing better than knowing what you are doing right and what you can improve on. You’ve heard people tell you before to measure, but how? That’s where we … Continued

Read