You might have seen the term GEO being bandied around the internet in the past few weeks. GEO stands for Generative Engine Optimisation, and it refers to the AI search results that have recently started appearing at the top of Google searches, called the AI Overview.
GEO doesn’t replace traditional SEO – it’s a complementary process of optimising your website’s content to boost its visibility in AI-driven search engines such as ChatGPT, Perplexity, Gemini, Copilot, and Google’s AI Overviews.
At Pinnacle&Co., we know it’s absolutely crucial to stay ahead of the evolution of search behaviour. Achieving visibility in AI-generated responses is the key to engaging potential customers in meaningful ways no matter where they start their search.
If you’re not already working with us to get top search results for your business, get in touch today to see how Pinnacle&Co. SEO + GEO can contribute to your success.
GEO FAQs
Q: What’s the difference between SEO and GEO?
A: SEO helps your site show up in traditional Google results. GEO helps it show up in AI-powered results like ChatGPT or Google AI Overview.
Q: Do I need to stop doing SEO if I want GEO?
A: Not at all. GEO builds on your SEO. They work best together.
Q: Who sees GEO results?
A: Anyone using AI-powered tools or the new Google AI Overview. This number is growing fast, so it’s important to show up there too.
Q: What does GEO involve?
A: It’s about writing clear, factual, structured content that AI tools can understand and summarise accurately like FAQs, blogs, and well-formatted pages.
Q: Can Pinnacle&Co. help with GEO?
A: Absolutely. We’re already helping clients show up in AI responses, and we can do the same for you.