In last month’s blog, we introduced the concept of GEO and how Google’s AI Overview has taken over the top spot on the page of Google search results.
This is probably the biggest change Google has ever made to its search results, and already it’s having a dramatic impact.
The other thing to consider is that many people are starting to use ChatGPT as a search tool, which has really set the cat amongst the pigeons! So this month we’re going to take a deeper dive into GEO and explain why it’s such an important topic to understand if you rely on getting clicks to attract customers.
What does GEO mean for your business? And how can we help?
The major effect of the AI-generated search results is that many people are seeing a dramatic drop in clicks on their websites. But not Pinnacle&Co. clients!
We’re always a step ahead of new tech, and we understand how to work with AI-generated search to attract customers and build business. Already, we’re seeing fantastic results with clients who’re following our advice on harnessing the power of GEO.
It’s important to note that GEO doesn’t replace the traditional SEO that we do for many of our clients – it’s a complementary process of optimising your website’s content to boost its visibility in AI-driven search engines such as ChatGPT, Perplexity, Gemini, Copilot and of course Google AI Overviews.
How does GEO compare to SEO?
Generative Engine Optimisation, aka GEO, is all about providing answers to questions. The better your website is set up to provide concise answers that reflect your Expertise, Experience, Authority, and Trustworthiness (EEAT), the more likely it is that an attributed link to your site will appear in Google’s AI Overview at the top of the search results page, or in ChatGPT, which more and more are using as their search tool of choice.
| SEO Focus | GEO Focus |
| Objective: Rank high in search results | Objective: Be used or quoted in AI-generated answers |
| Keywords, meta tags, backlinks | Clear answers Structured data Trust signals (like reviews) Authentic ‘human-created’ content |
| Attract clicks | Get summarised directly by AI tools |
| Page 1 visibility | ‘Answer box’ or AI summary visibility |
Get ahead of the curve
Search is changing. With AI tools now answering people’s questions, businesses that prepare will be the ones showing up first.
At Pinnacle&Co, we stay on top of the latest tech so our clients stay ahead of the curve. GEO gets your business ready for how people search today, keeping you one step ahead.
Here’s how we make it easy:
Step 1: You need FAQs
FAQs are one of the quickest ways to appear in AI results. They’re a favourite source of answers for AI tools.
Step 2: Create answers
We check your Google Search data to see what people are asking about your business. We give you the key questions to answer, then our copywriter refines your responses so everything is clear, natural, and compelling. (Ironically, AI doesn’t like AI-written content. It prefers human-written answers, which is why this step is so important.)
Step 3: Add to your site
We add the new content (FAQ page or blog) to your site, giving AI the answers it needs to feature you.
Even if your site isn’t with Pinnacle&Co, we can still do this for you. From just $395 + GST to $695 + GST (depending on the scope of your website), we’ll review your Google Search data to uncover the keywords and questions your audience is asking.
The way people search is changing. Let’s make sure you’re found first.
The GEO magic of Customer Reviews
Another thing that GEO has put into sharp focus is the value of customer reviews and testimonials. Authentic human-created content is very important to GEO as it measures very highly against the ‘Trust signals’ AI looks for when deciding whose content to use in the results it serves up. Reviews and testimonials also give answers to the questions people ask when they’re searching – and content that provides clear answers is favoured by AI.
That means you should be moving heaven and earth to get your customers to give you reviews on Google, Trustpilot, and Facebook.
Beyond that you should consider developing detailed case studies based on your best customers that speak to your Expertise, Experience, and Authority – which are the other EEAT signals AI loves so much. And of course we can help you with all that – with strategies to incentivise reviews and writing compelling case studies in ways that work best for AI.