Fleetwood Construction
Fleetwood Construction is a high-end residential construction company in Christchurch who’ve built their business on avid attention to detail and meticulous craftsmanship. There’s no detail too small or insignificant to be overlooked. So when Sam and Charlotte Fleetwood were looking for a new advertising partner, they naturally applied the same rigour to their search.
“To us everything is important.”
Charlotte Fleetwood
A spectacular showcase for outstanding craftsmanship
Building a new home with a budget of over $1million takes imagination and trust. We saw that the best way to build their client’s confidence is Fleetwood Construction’s amazing portfolio of past work, which speaks for itself. That’s why creating a stunning photo gallery was central to our website design for Fleetwood Construction. We made sure their amazing houses made a big statement online.
“Giving people confidence to talk to us is vital when they’re making such an important investment. An attractive, engaging website that accurately reflects our capabilities is the crucial first step in establishing that relationship.” says Charlotte Fleetwood.
High performing SEO management and maintenance
Because Fleetwood Construction concentrates exclusively on the premium end of the building market, and it can take several years before a customer is ready to sign a building contract. For that reason, it’s important that Fleetwood Construction get in front of the right people early on and then maintain a high level of visibility throughout their decision-making journey.
As well as website building Pinnacle&Co. also manages the SEO on behalf of Fleetwood. SEO isn’t just about keywords, it’s about making sure everything on the website works smoothly, looks great, and helps the business get found online.
Every month, the site is carefully checked to make sure there are no broken links, layout issues, or errors. We make sure it loads quickly, works well on all devices, and that phone numbers and email links are clickable. Behind the scenes, we keep the site secure and fully up to date. We check that Google can read and index all the important pages and that everything is set up to help the site rank well in search results. We track keywords, compare performance with local competitors, and regularly update content and images to keep things fresh and ranking at the top of Google searches.
Master Builder’s Affiliation
Phillippa and Pinnacle&Co. came to their attention via our mutual association with Master Builders New Zealand. Fleetwood Construction is a member, and Pinnacle&Co. is an endorsed Associate member.
“All of Phillippa’s advice comes from a good place.” says Charlotte.
After an initial meeting where it was clear that our professional values were perfectly aligned, we started work immediately on a new website. We’ve been working together since 2018, and it’s been an absolute pleasure.
“Working with Fleetwood has been truly special. Not everyone takes care and passion to the extreme, but when we work with Fleetwood – we know we are working with the ultimate in builders, and it is a true honour and privilege they have chosen Pinnacle&Co.” says Phillippa Jacobs-Lory, Pinnacle&Co. CEO.
A never-ending flow of ideas
The building industry is extremely competitive, and no one can afford to rest on their laurels. One of the things that Charlotte has noticed about working with Pinnacle&Co. is that ideas and recommendations for improving the advertising and marketing of their business keep coming every month.
Phillippa says, “We’re not one of those agencies that put all their effort into landing a client and then ease off the gas. At Pinnacle&Co. we never stop looking for ways to do better – even if it’s just a small tweak. Just like Fleetwood Construction, we think everything is important.”
If you have a wonderful business like Fleetwood Construction that deserves to be shown in its very best possible light we’d love to talk – contact Phillippa to see how we can shine a spotlight on your business.