The Finishing Touches

Keeping it real, and keeping it fabulous.

Pinnacle&Co. has worked with ‘The Finishing Touches Home Staging & Presentation’ from its birth in 2013 to the fabulous business it is today.

When Jayne Morgan took over the reins several years ago, the business was performing well, but had plenty of unrealised potential – mainly because the correct target market hadn’t been identified.

At her first meeting with Pinnacle&Co. we quickly recognised that real estate agents should be their key audience – and that the advertising and marketing strategy for the Finishing Touches should focus on consistently engaging and educating them about Jayne’s exceptional home staging services.

Our Formula For Success works fast

Working in close partnership with Jayne, we applied our Formula For Success, and results came quickly – a 400% growth in business within two years. Jayne says, “I love how easy it is to work with you, with just 20 minutes a month on the phone, that’s perfect with me being so busy”. And the quarterly in-person meetings, we’ve helped her build The Finishing Touches into the premium home staging brand in Christchurch. It’s really that easy with our systems in place.

Strong brands build better businesses

As we mentioned, our first step with Jayne was a ‘discovery meeting’ where we learned about her business, her goals, and her working style. Together we came up with the strap line ‘Styling to the home,’ which hit the bullseye as a description of the service she offers – the bespoke home staging that perfectly matches the house and its environment.

Following that we rolled out the new brand across the website and a host of other important communication channels, with every element working together seamlessly to reinforce the value of her business.

“I love the design work the Pinnacle team creates. It’s always a professional-looking finished product.” – Jayne

Staying top of mind for top results

One of the most successful things we do for The Finishing Touches is the monthly promotional emails we send to their database of real estate agents. They have really worked well to keep her connected, maintain awareness of her service, and showcase the superior standard of her work, which has led to a lot of referral business coming her way.

“What’s been great for Jayne,” says Pinnacle&Co. CEO & Founder Phillippa Jacobs-Lory, “is that we have helped her understand what is working for her. Measured advertising is always more successful as it enables us to fine-tune our approach based on performance.”

We never stop thinking of new ways to boost business

Our creative brains are always looking for smart ways to help our clients succeed. For ‘The Finishing Touches’ that includes inspiring Jayne to keep adding to her database, making ads for agents’ personal newsletters, delivering thank you gifts at the end of each job, and encouraging her to join BNI, both for referrals and the comradeship of other like-minded local business people.

Jayne says working regularly with our team on her promotional ideas keeps the momentum going.

“It helps me to look at my own business with fresh eyes. I trust that Phillippa and the team always have my best interests at heart and that the advice they give me is sound, well-informed, and tailored to my needs.”

Following the Formula For Success works!

Like us, Jayne understands the power of a great system and has enthusiastically embraced our Formula For Success and its multi-channel approach to advertising and marketing. Working with our Formula gives her the agility to keep ahead of the curve in a trend-led industry, lets her target niche audiences effectively, and maximises the impact of every dollar she spends.

• Logo design
• Rocketweb and Large custom website
• Monthly PromoM@il (EDMs)
• Website SEO
• Facebook advertising
• Real estate agency designs
• Flyer design and printing
• Business card design and printing
• Rack card design and printing
• Photography
• Brochure design and printing
• Vehicle signage design and production
• Email footer design
• Gift card design, envelopes and printing

Put our Formula For Success to work for you

The Finishing Touches is another great example of how a trusting working relationship, combined with our Formula For Success can be so effective in rapidly growing a business. And we can do the same for you.

Let’s start with a coffee.