Frequently Asked Questions - Pinnacle&Co. Ltd.
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We will be closed from December 23rd 2025 till January 14th 2026

About Pinnacle&Co.

Who is Pinnacle&Co.?

Pinnacle&Co. is a full-service marketing, design, web and advertising agency based in Christchurch. Since 1997, we’ve helped hundreds of New Zealand businesses build strong brands, effective websites, and powerful marketing campaigns that produce amazing results. We’ve seen up to a 400% increase in business for our clients who apply our Formula For Success.

What services does Pinnacle&Co. provide?

As a full-service advertising agency, we offer the complete range of digital and traditional marketing services. Talk to us about branding, website design, email marketing, copywriting, SEO and GEO search optimisation, social media management, advertising, print, signage, photography, videography, strategy and strategic planning, with ongoing marketing support. Some of our clients have been with us from the beginning! Everything is handled in-house, ensuring consistency and a fantastic return on your investment.

Where is Pinnacle&Co. located in Christchurch?

You’ll find us at Unit 8, 100 Fitzgerald Avenue, Central Christchurch, where our marketing, creative, design, and development teams all work together under one roof.

How long has Pinnacle&Co. been in business?

We’ve been Christchurch-owned and operated since 1997.

What industries do you work with?

Our clients operate in a huge range of industries. We proudly work with trades, construction, manufacturing, tourism, health, retail, and professional services. With our broad range of capabilities and deep experience, we can successfully work with you too.

Do you only work with businesses in Christchurch, or nationwide?

While many of our clients are based in Christchurch and around the Canterbury region, we work with businesses all across New Zealand, and even a few overseas. Location doesn’t limit us. We work efficiently online and in person.

Do you work with international clients?

Yes, we work with clients across New Zealand and overseas through Zoom meetings.

Why choose Pinnacle&Co. over another marketing agency?

Choose Pinnacle&Co. because we’re transparent, creative, and extremely results-driven. We take the time to understand your business and tailor insightful strategies that attract customers and build long-term growth.

What makes Pinnacle&Co. different from other agencies in New Zealand?

We’re one of the few genuine full-service advertising agencies in Christchurch. Everything, design, web, strategy, content, and advertising, is handled in-house at our offices at 100 Fitzgerald Ave. Our ‘Formula for Success’ is an extremely effective, process driven approach that integrates branding, communication, advertising, retention and planning so that everything works together to create a powerful growth platform for your business.

Can you help both small businesses and large companies?

Absolutely. We work with everyone from start-ups and family businesses to national brands. Our flexible approach means every project is scaled to suit your goals and budget.

Websites & Digital

Do you design and build websites in Christchurch?

Yes, we design and build all our websites right here in Christchurch, with custom design, strong SEO foundations, and an easy-to-manage WordPress platform.

What types of websites do you create (WordPress, e-commerce, brochure sites)?

We create websites of all types. Our specialty is large custom-built websites, which let you showcase every aspect of your business in its very best light, which can include photography, video.

We also have a large amount of expertise and experience in custom building large-scale E-Commerce stores. We have found the combination of WordPress and WooCommerce is an extremely effective solution and produces exceptional results – one client has recorded a 400% increase in sales after deploying a custom built Pinnacle&Co. e-commerce website.

For smaller budgets, we have extremely cost-effective small-scale ‘brochure’ sites that punch well above their weight.

How much does a website cost at Pinnacle&Co.?

Website pricing depends on features and functionality, but our sites typically start from $1850 + GST for a MiniWeb site, $2590 + GST for a RocketWeb site, and large custom-built websites are priced individually.

How long does it take to build a new website?

At Pinnacle&Co., we can build websites extremely fast! Our Mini and RocketWeb websites can be completed in as little as 24 hours if we have all your text, images, and information ready to go before we start work. Larger or fully custom websites usually take around 2 weeks to complete, depending on the size of the site, the amount of content, and client feedback. Most delays usually come from waiting on photos, content, or approvals.

Can Pinnacle&Co. host my website?

Yes, we provide reliable New Zealand-based website hosting and domain management.

Do you offer website hosting?

Yes, we can host your website as well as building your website. To make it easy for you and to make sure your website is as secure as it can be, we have partnered with Voyager, New Zealand’s leading web server company.

Do you offer ongoing website maintenance and support?

Absolutely. Our website services include ongoing maintenance, backups, and updates to keep your website secure and performing at its best.

Can you redesign or refresh an existing website?

Yes, we can redesign or refresh an existing website, but that actually means creating a brand new website, not simply patching up your current one, which is not an effective solution for a business website. Our approach is to design and build you a new website with a new look and structure. We will migrate approved content and preserve your SEO. But the new code and new setup will mean your new website is faster, mobile-friendly, and built to convert visitors into customers.

Do you provide SEO services with website builds?

Yes, SEO is built into every website we create. We optimise your site’s structure, keywords, and content so it’s ready to rank well from day one. This includes the basic SEO setup, such as meta titles, descriptions, and strategic keyword placement. For businesses wanting to go further, we also offer ongoing SEO services, including monthly keyword tracking, competitor analysis, and continuous content improvements to help you stay at the top of Google rankings.

What is your approach to SEO and content marketing?

At Pinnacle&Co., our approach to SEO and content marketing is to focus on long-term results. We combine technical SEO, GEO optimisation, and high-quality, human-generated content to help your website rank higher and engage with the right audience. We research what people are actually searching for in Christchurch and across New Zealand, then build content and strategies around those keywords. Our monthly reports track performance, keyword growth, and competitors, so your business keeps improving its visibility over time.

Are your websites mobile-friendly and responsive?

Yes, every Pinnacle&Co. website is responsive and optimised for all devices, ensuring a great experience on mobile, tablet, and desktop.

Can you integrate booking systems, contact forms, or online shops?

Definitely. We regularly integrate booking platforms, contact forms, payment gateways, and online stores tailored to your business.

Do you create Shopify or WooCommerce sites?

We build WordPress websites using WooCommerce for online stores. We don’t work with Shopify. Our e-commerce sites are all powered by WooCommerce, which gives you full control, flexibility, and seamless integration with your WordPress website.

Why do you use WooCommerce instead of Shopify?

We use WooCommerce because it integrates seamlessly with WordPress, which is the platform we build all our websites on. WooCommerce gives you more flexibility and control over your online store without ongoing subscription fees. It’s fully customisable, works with New Zealand payment gateways and shipping options, and is ideal for businesses wanting to manage everything in one place. We prefer it because it allows us to design a site that perfectly fits your brand and gives you full access to your data.

Can you migrate my existing Shopify store to WooCommerce?

Yes, we can help migrate your Shopify store to WooCommerce by building a new online shop within WordPress. We will keep your products, pages, and branding consistent while improving design flexibility and control. It’s a great way to remove ongoing Shopify fees and have your entire website and shop managed in one place.

Branding & Design

Do you provide branding and logo design?

Yes, we offer complete branding and logo design services. Talk to us about everything from a logo to full rebrands.

Can you design business cards, brochures, and printed materials?

We design all types of print materials, including business cards, brochures, catalogues, packaging, and signage, ensuring everything aligns with your brand.

Do you help with brand strategy as well as design?

Yes, we can develop an enduring brand strategy for your business, including tone of voice, messaging, and positioning in your market.

Can Pinnacle&Co. create signage and vehicle graphics?

Yes, our design team produces eye-catching vehicle signage, building signs, and display graphics to make your brand visible offline, too.

Do you take professional photography for branding?

Yes, we can either do professional photography in-house, or if the budget allows, we can partner with commercial photographers. In all cases, we will showcase your business and products in ways that capture attention and generate results.

Can you do AI image creation?

Yes, we can create images using AI when it’s appropriate to your project and your budget. Our designers are skilled at using the latest AI tools and will produce great results.

Marketing & Advertising

What marketing services does Pinnacle&Co. offer?

We provide a full suite of marketing services, including SEO, Google Ads, Meta Ads, social media, photography, content creation, print advertising, and advertising strategy.

Do you run Google Ads campaigns for clients?

Yes, we create and manage Google Ads campaigns for our clients. Our team in Christchurch writes the ad copy, selects relevant keywords, and sources eye-catching photos or graphics to suit your brand. We track performance to see how your ads are doing and share the results with you.

Do you provide Meta/Facebook and Instagram advertising?

Yes, we create and manage Meta ads across Facebook and Instagram. We design visuals, write engaging captions, and choose target audiences. Our focus is on brand awareness and engagement that helps you stay visible and grow your audience.

Do you offer social media training?

Yes, we hold social media advertising and marketing training seminars regularly. These two-hour sessions cover Facebook and Instagram (with another specifically about LinkedIn) and are held once or twice a month at our offices in Christchurch. You’ll learn how to do everything from page set-up and audience targeting to maintaining engagement and creating a paid ad campaign.

Can you help with email marketing and newsletters?

Yes, we design and manage email campaigns using Campaign Monitor, which we call PromoM@ils. We’ll set up your template, help write and design your monthly email campaigns, and send them out for you. You’ll also have full access to Campaign Monitor, and we’ll show you how to read and understand your results so you can see exactly how your emails are performing each month.

Do you manage social media accounts for businesses?

Yes, we manage social media accounts for businesses that help them stay consistent and visible online. Our team can handle your content planning, posting, boosting, and ad scheduling, so your pages always look professional and stay active without you having to juggle it all yourself.

What is your approach to SEO and content marketing?

Our approach is simple: create high-quality, keyword-rich, human-friendly content that Google and your customers love. We focus on both on-page SEO and GEO (AI search optimisation).

How do you measure the success of a marketing campaign?

We measure performance using Google Analytics 4, Google Search Console, SEMrush, and Meta Insights, providing clear reports that show results, not guesses.

What results can I expect when working with Pinnacle&Co.?

Our clients see real improvements, more visibility, better engagement, and increased enquiries. We track and report on performance so you can see the impact. Read more of our Case Studies here.

Local SEO & GEO

How can Pinnacle&Co. help my business rank on Google in Christchurch?

We improve your local SEO through optimised content, GEO-focused keywords, and Google Business Profile management so your business appears higher in Christchurch search results, as well as anywhere you are in New Zealand.

Do you help businesses get listed on Google Business Profile?

Yes, we can create, optimise, and manage your Google Business Profile so customers can easily find you in local searches and on Maps.

Can you optimise my website to show up in Christchurch search results?

Yes, our GEO and SEO strategies target Christchurch and Canterbury keywords, helping you reach local customers searching for your services.

What is GEO and why is it important for my business?

GEO (Generative Engine Optimisation) helps your business appear in AI Overviews, ChatGPT,  and voice-driven searches. It’s the next step beyond SEO, ensuring your content is ready for Google’s AI results.

How do FAQ pages help with Google’s AI Overviews?

FAQ pages make it easy for Google’s AI to understand and display your content directly in AI Overviews and ChatGPT searches, boosting your visibility and authority.

Who do we go to for GEO?

Pinnacle&Co.! We’re one of the first New Zealand agencies to offer GEO services. We can help your businesses get ahead of the competition by being found via AI search. AI search is a very rapidly evolving space, and we make sure to stay up with it, so you can too.

Pricing & Process

How much does it cost to work with Pinnacle&Co.?

Our pricing depends on the project, websites, branding, or ongoing marketing. We’ll tailor a plan that fits your goals and budget.

Do you offer fixed packages or custom pricing?

We offer both. Choose from our Packages, or fully customised pricing for larger campaigns or web builds.

How do I get a quote for marketing or website services?

You can contact us through our website form, call our Christchurch office at +64 03 377 0350, or email enquire@pinnacleandco.nz to start the conversation. We offer a FREE 90-minute complimentary session to discuss your goals and recommend the best marketing or website solution for your business.

What is your typical process when working with a new client?

We start with a free, complimentary session to learn about your business and goals. From there, we create a tailored strategy, then design or build your project, whether it’s a website, brand, or campaign. We keep you informed every step of the way until launch and continue to provide ongoing support for anything new you might need, following our proven Formula for Success.

Do you offer free consultations?

Yes, book a no-obligation chat to discuss your goals and see how we can help your business grow.

Support & Ongoing Work

Do you provide ongoing marketing support after a project is complete?

Yes, most of our clients continue working with us for SEO, social media, and ongoing marketing support after their initial project.

Can you manage all my marketing so I don’t have to juggle multiple suppliers?

Absolutely. We handle everything, branding, digital, web, and advertising, so you only deal with one team that understands your brand.

Do you offer long-term marketing plans or one-off projects?

Yes, we do both. Choose a monthly plan for consistent growth or a one-off campaign for a specific goal.

What happens if I need changes after my website goes live?

We’re flexible. If you need updates, new pages, or content changes, our team can make them quickly and efficiently.

How do I get in touch with Pinnacle&Co.?

You can call us on +64 03 377 0350, email enquire@pinnacleandco.nz, contact us through our website form, or visit our Christchurch office at Unit 8, 100 Fitzgerald Avenue, Christchurch. If you’re outside Christchurch or overseas, we’re happy to meet via Zoom wherever you are in the world.