WHAT WE DO
Strategy & Planning
Block 1
Initial Strategy
Session
$275 +GST
This productive workshop session is the first essential step in our Proven Formula For Success and will give you the know-how necessary to establish a strong strategic foundation for the enduring success of your business.
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Statement of Purpose
Together we will develop a statement that succinctly expresses the fundamental reason that you’re in business.
All your advertising and marketing communications should support this key concept.
For example, for a heating business, it could be something like this:
“We’re in business because we believe that everybody should have a warm home.”
This statement is the cornerstone of a business’s strategic foundation and needs to be agreed upon before any meaningful brand development work can be done.
GAP Analysis
A GAP Analysis states where the business is now (your current situation), where you want to take it in the future (what success looks like), and what we all need to do to help you get there. In other words, the GAP is all the new work that needs to be done by you and Pinnacle&Co. that will allow you to achieve your goals.
Documentation
After your Initial Strategy Workshop, Pinnacle&Co will produce a written document with the Statement of Purpose and the GAP Analysis, plus recommendations for the next steps you should take towards achieving your goals.
You may be eligible for funding. If you are, we will work with you throughout the application process and provide support to help you access any funding that may be available to you.
Block 2
Market Analysis
Workshop
$1925 +GST
This is an expanded version of Block 1, where we add a second workshop. Block 2’s workshop includes a Market Overview and SWOT analysis that will clarify the market you operate in and identify all the opportunities you have to succeed.
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Prior to the Block 2 workshop you’ll be sent an online Homework form to complete before our session together. Ideally, your Block 2 workshop will take place within 7 working days of the Block 1 Initial Strategy Session.
Market Overview
Together, we will evaluate the current level of competition in each market that you operate in and identify your key competitors.
SWOT Analysis
In the SWOT, we go beyond the GAP Analysis to look critically in the smallest detail at the Strengths, Weaknesses, Opportunities, and Threats confronted by your business and how they relate to the prevailing market conditions.
Documentation
After the two workshops in Blocks 1 and 2, Pinnacle&Co. will produce a document covering all of the above, with recommendations for next steps and specific Action Points – which will include a timeline with achievable milestones with assignment of responsibilities to individuals within the agency/client partnership. The Action Points will include an online Homework form for you to complete prior to the Block 3 Workshop.
You may be eligible for funding. If you are, we will work with you throughout the application process and provide support to help you access any funding that may be available to you.
Quarterly Accountability Review
$275 +GST
Meet with Pinnacle&Co. for 90 minutes every quarter to review progress on your Action Points.
Block 3
Brand Development
Workshop
$3300 +GST
This is an expanded version of Blocks 1 and 2, which adds a third workshop where you will deepen your understanding of how marketing and advertising strategy can help you succeed. We will work together to clearly identify your best customers, use qualitative research to obtain essential customer insights, and use that information to define a distinctive, relevant, and compelling Market Positioning for your business and brand.
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Prior to the Block 3 Brand Development workshop you’ll be sent an online Homework form to complete before our session together. Ideally, your Block 3 Brand Development Workshop will take place within 7 working days of the Market Analysis Workshop.
Customer Definition
Together, we will identify your target market’s demographics, identify your most valuable customers, get invaluable insights using qualitative research, develop customer personas, and make media channel recommendations that ensure your message gets to the right people at the right time on their path to purchase.
Market Positioning
Together, we will conduct a detailed analysis of your key competition, define the optimal market positioning for your business, and define the pillars of your brand.
Qualitative Research
Following the workshop Pinnacle&Co. will undertake up to 6 interviews with your customers and other stakeholders to zero in on exactly what makes them buy from you, and also to identify any obstacles to purchase.
Brand Value Proposition
Using the information gathered in the workshop and in the qualitative research, we’ll develop a compelling brand value proposition (BVP) that will communicate your key message and help you stand out in the market.
Often called a ‘strap line’ this is a concise statement that you can use as part of your advertising and marketing communications to remind your prospective and existing customers why you’re the best business for them to deal with. All the advertising and marketing you do will support and reinforce the message contained in this statement.
Documentation
After the workshops in Blocks 1, 2 and 3, Pinnacle&Co. will produce a document covering all of the above, with recommendations for next steps and specific Action Points – which will include a timeline with achievable milestones with assignment of responsibilities to individuals within the agency/client partnership.
The Action Points will include an online Homework form for you to complete before the Quarterly Accountability Review. You may be eligible for funding. If you are, we will work with you throughout the application process and provide support to help you access any funding that may be available to you.
Quarterly Accountability Review
$275 +GST
Meet with Pinnacle&Co. for 90 minutes every quarter to review progress on your Action Points.
Block 4
Bringing Your
Brand to Life
$7425 +GST
Block 4 incorporates everything you get in Blocks 1, 2 and 3 and adds creative executions by Pinnacle&Co.
Pinnacle&Co will bring your advertising strategy to life and clearly communicate your Brand Value Proposition with an advertising and marketing campaign that includes multiple creative examples. We will cover all media channels that have been identified as relevant to your target audience in your Block 3 strategy document.
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Creative Implementation
Your advertising and marketing campaign may include creative in the following media channels.
All creative executions will be based on a clear, structured communications plan that works within your advertising and marketing budget.
- Signage
- Collateral (stationery, business cards, flyers)
- Email – PromoM@ils
- Social media
- Out of home (billboards, busbacks, mall signage)
- Google advertising
Documentation
Along with your creative examples, you’ll also receive full documentation of the work we have done together in Blocks 1,2 and 3.
- Statement of purpose
- GAP Analysis
- Market overview
- SWOT Analysis
- Customer Definition
- Market Positioning
- Qualitative Research
- Brand Value Proposition
You may be eligible for funding. If you are, we will work with you throughout the application process and provide support
to help you access any funding that may be available to you.
Quarterly Accountability Review
$275 +GST
Meet with Pinnacle&Co. for 90 minutes every quarter to review progress and prepare the client to take the next steps in implementing the
recommendations made in their Strategy document.
Advertising Campaigns
To cut through the noise and countless messages we face every day, you need a creative delivery and clear message across multiple platforms. Pinnacle&Co. targets your existing and potential customers with appealing visuals and a creative message in the right place to reach them, whether that’s print, online or social media.
Marketing Plans
What is your plan for bringing new in new clientele? If you’re marketing only when your business is quiet, you have left it too late. Pinnacle&Co. helps you plan for success with proactive marketing strategies for growing your business.
Social Media Strategy
Facebook, Instagram, Pinterest, Twitter and LinkedIn represent the most cost-effective, most targeted, and most measurable marketing platforms ever. Pinnacle&Co. has held well over 150 Facebook training seminars, and can create a long-term social media strategy for your business that engages customers and drives conversation.