With the economic recovery already starting to happen – especially in the South Island – it’s the perfect time to make sure you get your share of the action.
How a marketing strategy produces business growth
In the very simplest terms, a marketing strategy is a plan that outlines how a business should reach its target audience and convert them into customers.
At Pinnacle&Co. we go much deeper than that and work with you to get into the real nitty gritty of your strategy with the specific goal of helping you grow your business.
- Identify your best customers and how to reach them
- Define and target your growth opportunities
- Add direction and focus to all your marketing activity
- Evaluate your competitors and how to beat them
- Add valuable brand equity to your business
- Communicate on-brand messages that are relevant, distinctive, competitive, and memorable.
- Build the recognition and trust you need to create enduring customer loyalty
- Establish metrics to consistently improve your ROI
The crazy thing is that lots of people in business don’t understand the vital importance of a professional strategy, and as a result, their marketing is all over the show – and not helping them grow their business.. They don’t talk to the right people, they don’t reach them in the right places, and they don’t say what their customers need to hear to earn their business. It’s a bummer for them, but it’s a giant opportunity for you.
Pinnacle&Co. creative strategy implementation
When your marketing and advertising strategy is ready to go, we can put it into action with the full range of advertising and marketing specialities we have in-house.
- SEO planning and management
- Google advertising creative and implementation
- Website development and management
- E-commerce websites
- Social media posts and advertising
- Signage for buildings and vehicles
- Print media and printed collateral
- Graphic Design
- Copywriting
- Video and photography
- Qualitative Research
Transparently priced advertising packages
When you work with Pinnacle&Co. you know what you’re going to get for your money – and why it’s money well spent. Each of our advertising packages gives you a clearly defined set of deliverables for a fixed monthly price, making it easy to plan and account for your marketing expenses.
Outsource your marketing to Pinnacle&Co.
You also have an opportunity to save money on salaries by outsourcing your marketing to us. You can have a cheaper, more junior person working for you in-house, secure in the knowledge that we’re here to do the heavy lifting. What’s more, we’re a very highly experienced group of people, which means we get up to speed fast!