Riccarton Cricket
28 years and not out! Our amazing innings with Riccarton Cricket
The Riccarton Cricket Club is over 120 years old and is one of the longest-running sports clubs in New Zealand. Every year, it produces a printed annual report. Some might say that’s an old school way of doing things in the digital age, but the Club believes that having a physical publication in its hands every year is the best way to keep its rich heritage alive for future generations.
Because preserving history is so important to the club, it should come as no surprise that the Club chooses to work with one of Christchurch’s longest-running full-service advertising agencies – that’s us! Every year since 1998, we’ve designed and printed the Riccarton Cricket Club’s Annual Report.
Producing and printing the Annual Report
As Tim says, this is a team job that requires working very closely with him to collate a very large volume of written material, plus scores, statistics, and dozens of photos that all have to go into exactly the right place. When we have everything organised, we design the Annual Report, proofread it, make revisions, and then send it off to the printers. Altogether, the process takes several months of combined effort.
“Phillippa and Chic at Pinnacle&Co are like a part of the family at the Riccarton Cricket Club. Producing the report is a big job, but it’s made a lot easier with their patience and support.”
Tim Murdoch – Secretary/Treasurer Riccarton Cricket Club
The benefit of long-term relationships
The Riccarton Cricket Club is just one of many long client relationships we’ve enjoyed over the years, with many of them lasting 10 to 20 years and counting. When we get to know you, your brand, and your products and services, we can serve you better, and you’ll see better value from your investment.
Why working with Pinnacle&Co works better in the long run
We begin every new client relationship with the mindset that it’s going to have as long an innings as Riccarton Cricket, because there are clear business reasons why maintaining a long-term relationship with your advertising agency is better for your business.
“Pinnacle&Co. provides a great environment for clients to work in. I’m not looking to go anywhere else.”
Tim Murdoch – Secretary/Treasurer Riccarton Cricket Club
Institutional knowledge
Over time, we can develop a deep understanding of the evolution of your business, your values, and your customers, meaning we can champion your brand more effectively and make sure your messages hit home every time – without frustrating guesswork or wasteful trial and error.
Strategic thinking
With long-term clients, we are a true partner who is completely invested in your success. Because when you succeed, we succeed. Having a long-term outlook means we can think strategically about your business – identifying ways to sustainably grow your profitability and help you achieve your vision of success.
More effective creative output
Our long-term clients trust us to know instinctively what needs to be communicated and how best to do it to maximise every cent of their investment with us. Because we’re such fanatics about measuring results, we have a clear insight into how to reach your market most effectively. And being immersed in your brand and target market means we can generate highly effective creative work more efficiently. Together, consistently measuring results and well-informed creativity are immensely powerful elements in our Formula For Success.
Let’s look at the long-term view together
Riccarton Cricket Club is a perfect example of how taking a long-term view of the client/agency relationship can produce satisfying work year after year. Clark Boyce is another client with whom we’ve enjoyed a long relationship based on a genuine commitment to quality, service, and a deep understanding of their business
If that sounds like the sort of working relationship you’d like to have, let’s get together for a coffee and see what we can do to enjoy a beautiful future together.