So you have your shiny new logo, your website is redesigned and your vehicles and stationery look fantastic and are easily recognisable as your brand – but what if someone put their thumb over your logo and only read the content on your website or your company brochure. Would your brand still be recognised, or would you be indiscernible from your competitors?
This is where you can really make a difference, by adding another layer of personality to your brand through the written word.
We call this your tone of voice, and it’s not so much about what you say, but how you say it. Your tone of voice speaks volumes about who you are and what people can expect when they deal with you and even what type of people you are – fun, serious, professional, creative… you get the idea.
There are some simple steps to take that can help you to recognise what that tone is and how to explore how to use it.
If you talk to us, we would say the best place to start is with the creation of a ‘positioning statement’ this allows you to more closely understand what is that defines who you are and what you stand for.
“We’ve been making great cars forever”
or “Makers of fine automobiles since 1894”.
Both of these statements say essentially the same thing, but, one sounds fun and informal, the other sounds upmarket and premium, clearly then, it is how these statements have been written that gives us (the reader) a good idea of what might be on offer.
“Think Different” of “Just Do It’ – both of these statements have come to define the brands they represent, how they look and what we think of them as a brand.
Granted, both of these brand are giants, Apple and Nike, and have probably spent considerable amounts of time and money arriving at these brand-defining statements.
You can have the same experience, albeit on a smaller and less expensive scale by engaging with us about creating your tone of voice. It’s a great journey to take and can give you and your staff a great place to start building from in many other facets of your business that involve the written or spoken word.
At the very least we would love a chance to talk with you about this very interesting topic.