When clients come knocking, what do they see and how do they feel? They say you shouldn’t read a book by its cover, but the reality is we do. And because first impressions count, you’ve got one shot to nail it!
Open 24/7
Every business has a range of personality types: the joker, the talker, the listener, the details guy, the big picture gal…and everyone and everything in between. But what about your quietest employee, the one who works the hardest and the longest? The one who never shuts down, who never switches off, and is there for you 24/7?
We’re talking about your website! Your website is the door people knock on 24/7. It’s the place people check you out, get a feel for you and decide if they want to follow up in person. It’s your book cover, your opportunity to make a great first impression, and it is often your “deal sealer”.
But what does your website look like?
Your Online Brand Perception and User Experience
You might have a website but how old is it and when did you last run a fresh set of eyes over it? You may be surprised what you find.
From your images and logos to the accuracy of the information you provide, and the ease of navigation – an old website could be damaging the perception of the brand you’ve worked so hard to create.
Because our website is typically most people’s first engagement with our brand, we’re constantly assessing the relevance of our content and how we present it. If we don’t take care of our silent partner, the one who’s working 24/7, we could be turning away potential customers and their business.
Building a Brand that Works as Hard as You Do
Your website and branding aren’t just about looks – they’re the foundation of how your business connects with the world.
At Pinnacle&Co, we don’t just make things look good; we make sure they work hard as well.
Our team brings together marketing strategists, expert designers, skilled developers, and experienced content creators to craft brands and websites that deliver real results. From increasing visibility to enhancing customer engagement, we build solutions that help businesses like yours grow, evolve, and stand out. When you work with us, you’re not just getting a service – you’re gaining a team dedicated to your business’s success.
Let’s create something powerful together.
Give Phillippa a call for a no-obligation chat. After all, what have you got to lose – except all the gains just one phone call could lead to?!
A Playbook for Business Growth
It’s something we’ve been deliberately chipping away at, a monthly blog that reads like a playbook for business growth.
We don’t just tell you WHAT we’ve been doing, we share HOW to achieve it. It’s a free, informative read – last month we invited you to fast-forward to December 2025. Looking back on the year, what will you be proud of? What could you have done better?
Our challenge to you this month is to assess your website, the door to your business that’s open 24/7 and your first shot at impressing visitors. Be kind to yourself. After all, building and refreshing a brand is outside most people’s skill set. But you also need to be your harshest critic. And if you don’t know where to start or you are unsure or this is the kick up the pants you need to do something about it, give us a call! Let’s look back on 2025 as the year you got things done!