Imagine how good it would be if you knew how effective your advertising would be before you spent a cent. But you don’t have to imagine when you work with Pinnacle&Co. because we know what works – and we can prove it because we’re obsessive about measuring results.
We take the guesswork out of success
We’ve been in business for over 28 years, and one thing we know for sure is that people who follow our Formula For Success do very well – and the more actively they follow our advice, the better they do.
We do the right thing, not just anything
The choice of advertising and marketing media you have to promote your business is endless – all the way from simple business cards to digital channels and video – but what are the best choices for your business? How do you know if one type of advertising is likely to go gangbusters and another is likely to be a complete waste of time and money?
That’s where we come in! We just don’t look for excuses to spend your money, we begin our relationship with new clients with an in-depth conversation about your business so we can build a clear picture of where you are now, where you want to be, and what we need to do to help you get there.
From years of measuring results and our deep understanding of how different advertising media performs against different target audiences, we will advise you on the most effective way to invest your money to achieve the success you want.
Don’t let your budget hold you back!
Above all, we’re practical. We work with everyone from tiny start ups to national chains, and understand the absolute importance of matching our recommendations for advertising and marketing activity to a realistic budget. So whether you need to take baby steps or want to take giant leaps towards success we can make sure you get a great return on your investment.
Get off the rollercoaster
Whatever you do it’s essential you stick to the plan. People who take an on/off approach to advertising often notice their business turns on and off too – and it’s even worse for them when the economy is slow, like it was from 2023 to 2025. On the other hand, people who follow our advice get off the economic rollercoaster and enjoy consistent business, even when their competition is struggling. You can read more about how to avoid the ‘rollercoaster effect’ here.
Easy wins and long-term strategies
If you want to look forward to success in 2026 our first recommendation is to make some time to talk to us. An initial strategic consultation costs just $275+GST. You’ll take away some easy wins that you can implement immediately, and also begin to lay the important strategic foundations of long-term success.
To book your foundation session at Pinnacle&Co. get in touch with Chic at chic@pinnacleandco.nz or call us on 03 377 0350.