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Your strategic promotion plan: don’t leave home without it.

Proper planning and preparation prevents p*ss poor performance. Those mess sergeants knew what they were talking about, and this famous adage can apply to advertising just as easily as it does to the battlefield. Marketing isn’t about throwing stuff at the wall to see what sticks. It requires research, data analytics and planning. Paying for Google ads while your website still looks like a throwback to 2002 is, in the nicest possible way, a waste of our time and your money.

A strategic promotion plan is vital for getting your business in front of your target market, and this is where an ad agency is worth its weight in gold. A combination of the right branding, and carefully planned direct marketing, internet marketing, and advertising can significantly increase your customer base, as well as persuading potential clients to choose you over your competitors. A promotional plan is especially important if the market for your business is heavily saturated – it’s all about standing out from the crowd.

There’s a reason the supermodels went out of fashion

While we could liken radio, television, and magazine ads to the nineties supermodels of the advertising industry in that they’re impossibly glamorous, they don’t, as pointed out by Linda Evangelista, get out of bed for less than $10,000 a day. Quite aside from being expensive, this form of traditional marketing is also not necessarily going to get your company in front of the right people. Streaming services have rendered TV and radio advertising obsolete for anyone under 40, and in our current financial climate, magazines are fast becoming a luxury item.

Direct marketing is an excellent way to maximise your advertising dollar by ensuring that your message is directed only to your target market. It allows you to personalise your messaging and build relationships with your customer base, and it also enables you to measure the effectiveness of your campaign and make any necessary adjustments. Direct marketing might consist of promom@ils, text messaging, Google ads and customised surveys, and when combined with top of the line SEO, killer branding, and a classy website, it’s a formidable strategy, especially for small to medium-sized businesses

Even the best laid plans may need some adjustment

Note that even the best strategic plan will require continuous tweaking – if you’re spending money on stuff that isn’t effective then your ad agency isn’t doing their job right. Maybe your promom@ils were working and now they aren’t? Perhaps your Facebook ads are gaining traction and require a greater slice of the promotional budget? At Pinnacle&Co., we constantly look at your target demographics, campaign content, conversion rate, and where the bulk of the traffic is heading to on your website, and we adjust the plan accordingly.

What is your superpower? Can you design a gorgeous interior armed with just a pencil and the back of a napkin? Can you placate an outraged customer, fix a cracked head gasket, build a house from scratch? Here at Pinnacle&Co., our superpower is knowing how to develop a strategic promotion plan that not only gets you in front of the right people but most importantly, turns them into paying customers, because at the end of the day, all the website traffic in the world isn’t worth anything if your viewers aren’t taking that next step and purchasing your product. We even go the extra mile and help you with a CRM or a Customer Relationship Manager. Why? As there is no point in spending money on a great advertising plan, if all the work we do, isn’t being recorded where it is coming from, and how you follow up and when to follow up. We can help with all of this, please ask.  

Give Phillippa and the team at Pinnacle&Co a call today on 03 3770350 and ensure you’re getting the most out of your advertising dollar, now, more than ever, the success of your business will depend on it.