Can you put your finger on exactly why your customers or clients chose to deal with you and not your competition? If you’re not clear about the answer, then you can’t really expect anyone else to be either. And that’s an issue if you’re trying to generate business in a competitive market.
That’s why the cornerstone of a success-driven marketing strategy is a crystal-clear definition of the ‘Why’.
But just being clear is easy. It could be as simple as ‘lots of free parking.’
Job done right? Maybe not.
The thing is that an easy ‘Why’ might not actually relate to what your customers need to hear to pull the trigger with you. Maybe everyone has plenty of free parking, or maybe people prefer to buy online so parking is irrelevant. You don’t really know what your true ‘Why’ is, until you put your customers under the magnifying glass to see what makes them tick. And that’s where a Pinnacle&Co. marketing strategy kicks off.
How we find your ‘Why’ at Pinnacle&Co.
At Pinnacle&Co., we don’t settle for assumptions and conventional thinking, because many times during consumer research we’ve found that what really makes people buy is quite different to what was initially thought to be the reason. So we sit down and talk to your customers and draw out what their real needs and expectations are – and, most importantly, what actually makes them purchase from you.
The result of a Pinnacle&Co. marketing strategy is a genuinely powerful ‘Why’. It’s a statement that connects you and your customers in the most persuasive way.
Your Pinnacle&Co. ‘Why’ is:
Relevant
Your ‘Why’ catches the attention of your target customer and adds your brand to the list of suppliers they will consider.
Meaningful
Your ‘Why’ addresses a real need or pain point they’re experiencing.
Compelling
Your ‘Why’ suggests that you have the solution to their need.
Competitive
Your ‘Why’ suggests that you have the best solution to their needs.
Distinctive
Your ‘Why’ stands out from your competitors and means you can’t be confused with another company.
The difference between ‘Why you’re in business ’ and ‘Why your customers should choose you.’
As part of your Pinnacle&Co. strategy, we’ll work with you to identify and express what gets you up in the morning. For example, the ‘why we’re in business’ for a home heating company might be that ‘we believe that everyone deserves to live in a warm, dry home.’
What do you think yours might be?
Just keep in mind that however worthy your motivation to be in business might be, it’s probably different to what makes your customers want to buy from you.
Why Pinnacle&Co.?
As you might expect, for people who attach so much value to our clients knowing their ‘Why ’, we’re very clear about the reasons ‘Why’ you should work with us at Pinnacle&Co.
Our key ‘Why’ is that we have a unique, strategic Formula for Success that works for our clients every time – and it will work for you too.
It’s backed up by other important ‘Why’s’ including…
- We measure, learn, and continually improve our clients results
- We’re a full-service agency, all under one roof in Christchurch
- Transparent pricing, value for money, and scalable solutions
- 28+ years of experience and proven success
The best way to find out exactly how our ‘Why’ will help your business succeed is a conversation over a coffee with Phillippa – or maybe a Zoom if you’re outside Christchurch – so why not get in touch today?