How New Zealand’s wealthiest consumers can be your best customers
The 50 – 70+ age group are the most asset-rich and highest spending people in New Zealand. Yet…
How to calculate your budget for acquiring new customers
New customers are the lifeblood of a growing business, but some small businesses treat their investment in marketing…
We know what works – and we can prove it!
Imagine how good it would be if you knew how effective your advertising would be before you spent…
Why a marketing strategy is essential to your success
You have a business plan, but do you have a marketing and advertising strategy? Even the finest business…
Why Pinnacle&Co. custom websites always outperform ‘off the shelf’ sites
It’s common to hear people questioning the value of a custom built website when there are ‘off the…
How to retain clients, build loyalty, and generate referrals
It’s a proven axiom in business that retaining existing customers is cheaper, less effort, and more profitable than…
Why Google hates AI generated copy, and so should you!
We know it’s really tempting to fire up ChatGPT and ask it to pump out words for your…
We’re mad about measurement
If you’ve ever worked with us at Pinnacle&Co. you’ve no doubt heard us talking about how important it…
A deeper dive into GEO, and why customer reviews are pure gold
In last month’s blog, we introduced the concept of GEO and how Google’s AI Overview has taken over…
Is GEO the new SEO?
You might have seen the term GEO being bandied around the internet in the past few weeks. GEO…
The agency with the Formula for Success
Why choose Pinnacle&Co. as your go-to agency? Because we don’t just talk about successful advertising – we live…
How an ‘Always-On’ advertising strategy will get you off the economic rollercoaster
Why are some businesses at the mercy of economic cycles – riding high in good times and then…